The finance industry is inarguably the nucleus of every national economy. The market has
adapted to the technological landscape possibly faster than any other industry and
The consumers in this sector have largely increased ever since the free market economy was endorsed globally. With the rapid technological advancement, consumers’ expectations about the quality of financial security, accessibility and processes have increased dramatically.
To address such expectations, adaptation to mobile applications is imperative for facilitating the consumer market. Blue Collar Capital, a financial entity identified a major service in the market that would do wonders for the company if provided with a dedicated mobile application.
Applying for a loan is a very usual request made by people, businesses and industries.
The process can be time taking with a lot of scheduled meetings and paperwork. Most of
the people want a smooth hassle-free loan request process.
Blue Collar Capital had identified this problem and considered it an alarming issue since clients’ satisfaction is mostly prioritized. A lot of people have left their loan request somewhere in the middle due to the endless process and visits.
To address the loan application conundrum, Blue Collar came up with an idea to provide a
dedicated loan management mobile application for users. The application would help users
to submit a loan request from their phones through an application.
Users could also keep a track of their loan request, its approval and the equated monthly installments. The Blue Collar Capital application would save the users from the trouble of paperwork and meetings to get a loan approval. The app would increase the client base of Blue Collar Capital and provide them to manage them through a single platform.
Blue Collar Capital reached out to Mob Apps INC for the app development process. Mob Apps INC came on board with its team and it was only a matter of time before Blue Collar went mobile in the finance industry.
Our UI/UX team made sure that the UI of the application is absolutely beautiful so that not only does the user enjoy using the application.
Mob Apps INC’s first point of order was to brainstorm a design and app flow
that would enhance usability for Blue Collar Capital’s clients.
After an app development strategy had been devised, Mob Apps INC created designs for Blue Collar Capital app and waited for approval. The design variations were shared with the client, out of which the most suitable version was approved.
Mob Apps INC initiated the app development process for iOS and Android platforms and thoroughly conducted tests and quality assessment checks. The application’s builds for iOS and Android were shared with the client at every turn to keep them informed about the app development stage.
The Blue Collar Capital app was launched on AppStore and Play Store and the source code was delivered to the company.
Users were able keep a track of the approved loan amount as well as their equated monthly installments on the application.
Some of the most important features Mob Apps INC provides in Blue Collar Capital application are:
The idea behind Blue Collar Capital app was to facilitate the clients at all end during
the loan approval process. Keeping this objective in mind, Mob Apps INC’s
team integrated the ‘Track Loan Status’ feature in the mobile application.
Users can track the status of their loan request through the application. They will also be notified if the loan request has been approved or rejected.
Some of the features ‘Track Loan Status’ Provides:
The deployment of Blue Collar Capital app was commended by users in the industry and left
its competitors impressed. The app launch in the market prompted a massive inflow of
clients who began to apply for loans through the application.
The features and the design flow are positively recognized by users on AppStore and Play Store. Most of the reviews on the application appreciated the application design and flow and recommended Blue Collar Capital application to everyone.
In a short span of time, Blue Collar Capital experienced:
The application has been cited as a great turning point by users who see it as an important milestone for the finance industry on the road to adapting the digital landscape.
Following the launch of Blue Collar Capital, Mob Apps INC prepared a
comprehensive marketing plan for the app. The application was published and launched on
App Store for iPhone users and on Play Store for Android users.
The company’s marketing team conducted thorough sentiment analysis on App Stores and Play Store for App Store Optimization.
Mob Apps INC devised a digital content strategy for Blue Collar Capital mobile application on social media platforms such as Facebook, Twitter, Instagram and LinkedIn.
Apart from paid campaigns on different platforms, a Search Engine Optimization strategy is also in the pipeline. Blogs, press releases, and articles were uploaded that increased the overall ranking of Blue Collar Capital mobile application on the web.
Mob Apps INC has received many accolades that validates it's flawless app development services.